Portfolio
Rosewood Media is a South Florida-based writing and content creation company fueled by truly excellent iced lattes, Spotify playlists and a lifelong love of writing.
Founder Jaime Joshi Elder is a West Palm Beach resident and creative with a decade of experience in non-profit communications and a lifetime of experience as a writer.
Jaime’s work focuses on behavioral health, diversity, equity and inclusion, travel, music, food and parenthood through a pop culture lens.
Rosewood Media is a reference to the street Jaime grew up on, Stevie Ray Vaughan’s signature Fender Strat and Judge Reinhold’s character in the Beverly Hills Cop series.
We’re serious about that pop culture lens.
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Cancel Culture - The Well of PBC. February 2023.
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Bruce Springsteen - originally published at Cover Me.
Jay-Z and The Great Gatsby - originally published at Cover Me.
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Chef and Writer Michael Monaco Opens Il Fiore in West Boca Raton, Serving Sandwiches, Pizza, and Other Italian Favorites — Along with Mafia Stories - TAPinto Boca Raton. July 2025.
Boca Raton’s PZZA Eatery Goes Viral with Wagyu Burgers, Caviar-Topped Chips and Olive-Oil Drizzled Soft Serve- TAPinto Boca Raton. August 2025.
Long Island Bagel Café Opens in West Boca Raton, Bringing Hand-Rolled New York Bagels to South Florida - TAPinto Boca Raton. September 2025.
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Exhibits and Documentary at Morikami Museum Explores Japanese Women’s Experience in Post-WWII America- TAPinto Boca Raton. June 2025.
How Ashley Shamash Is Redefining a Male-Dominated Industry at Beauty in Ink in Boca Raton - TAPinto Boca Raton. September 2025.